Club Love is a new EP and interactive web project by Sim Hutchins and Local Action, exploring people’s personal stories, memories and interpretations of love in the club.
Last week, ahead of Club Love’s Oct 16 release, we invited you to share your own tales of Club Love in exchange for the EP’s first track. It was the only way to access the music ahead of release — for the first time in who knows how long, we didn’t allow any music to be publicly available ahead of an EP's release, whether on official dsps, Bandcamp or SoundCloud. And as they came in, we added them to this website — your clubbing memories, in a randomly generated sequence, paired with a collage of unheard music by Sim. We wanted to create something that was entertaining, touching and genuinely collaborative.
You responded. The website had 10,000 visits the first day, 20,000 soon after, and the Club Love number was flooded with submissions and messages of support alike. There was even someone who kept trying to ring it, but that felt a little too close to comfort. Thank you. We really appreciate how the project fell, and it was affirming for an artist and label trying to give their record some scope beyond a premiere and a linkfire. The EP is now available as a free download to all Club Love members. For everyone else, you can buy it at the usual spots.
We’ve added a ton of your submissions to the website, and we’ll be adding more as the site evolves in the coming weeks — this campaign doesn’t just stop with Club Love's release. To contribute to Club Love and receive the EP for free, WhatsApp +447487592522 with your memories now. Please send as either voice note or text message — these will be monitored anonymously, and your data won’t be used beyond this exchange.